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Home Courses IIM Calcutta | Digital and AI-Driven Marketing Executive Programme (Batch 10)

IIM Calcutta | Digital and AI-Driven Marketing Executive Programme (Batch 10)

Unlock the Power of AI in Marketing

Course Snapshot

  • FeeINR 2,90,000/- + GST
  • Work Experience2 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline

Course Detail

Programme Overview:

Digital & AI-Driven Marketing (DigiAIM from IIM Calcutta, formerly EPDSMMS) is a hands-on program focused on strategy and execution, equipping participants with practical insights and actionable skills for mastering today's AI-enhanced digital landscape. Redesigned to address the rapid integration of AI into marketing, this program empowers participants to leverage cutting-edge tools and practices to transform their digital marketing strategies, optimize campaigns, and deliver measurable results.

Programme Highlights:

  • Comprehensive AI Integration: Learn how AI is reshaping search algorithms, content creation, and consumer behavior.
  • Hands-on Experience: Work directly with generative AI tools like ChatGPT and Claude to enhance marketing strategies.
  • Practical Application: Develop AI-powered campaigns that effectively engage audiences and drive conversions.
  • Industry-Relevant Skills: Master the latest techniques in AI-driven data interpretation, audience segmentation, and predictive modeling.
  • Expert Faculty: Learn from Professor Saravana Jaikumar L and Professor Ramendra Singh, along with industry practitioners.

Desired Candidate Profile

  • Graduate (10+2+3), Diploma (10+2+3), or Post-graduate (10+2+3) degree with at least 50% in Graduation.
  • Minimum of 2 years of work experience.

Course Modules

Module 1: Foundations of AI-Driven Digital Marketing:

  • Introduction to AI-Driven Digital Marketing
  • Marketing Strategy and Digital Transformation
  • Consumer Digital Personas
  • Key Case Studies in Digital Marketing
  • Consumer Behavior in the AI-Enhanced Digital Landscape
  • Branding in the Digital and AI World

Module 2: Search Engine Marketing and Generative AI

  • AI in Search Algorithms and Consumer Behavior
  • Keyword Research and Strategy
  • Ad Copy and Campaign Design
  • Web Design Frameworks and Landing Page Optimization
  • Omnichannel eCommerce Setup and Management

Module 3: Content Strategy in the Age of Generative AI

  • AI in Content Creation: Tools and Techniques
  • Evaluating and Refining AI-Generated Content
  • Educating Consumers with Digital Content
  • Pricing Strategies in the Digital Era

Module 4: Social Media Marketing: Strategy, Execution, and Analytics

  • Social Media Strategy Development and Role of AI
  • Meta Platforms (Instagram, Facebook, and WhatsApp)
  • LinkedIn for B2B and Professional Networking
  • YouTube and X (formerly Twitter): Video and Microblogging Strategies
  • Social Media Campaign Optimization and Retargeting
  • Social Media Analytics and Reporting

Module 5: Advanced Analytics and Predictive Insights:

  • Predictive Analytics and Customer Segmentation
  • AI-Driven Performance Marketing and Campaign Optimization
  • Sentiment Analysis and Customer Engagement Metrics
  • Advanced CRM and Personalization Strategies
  • Blockchain and Smart Contracts in Marketing

Module 6: AI-Driven Content and Media Generation

  • Creating Custom AI Applications for Marketing (GPTs, etc.)
  • Using AI for Image, Video, and Audio Content
  • Innovations and Future Trends in AI and Marketing
  • Strategic Integration in Digital & AI-Driven Marketing

Capstone Project and Simulations ( Live Projects )

  • Digital Marketing Simulation
  • Social Media Marketing Simulation
  • Micro AI Simulation: AI in Marketing
  • Capstone Project