iimjobs

.com
Chat

iimjobs
jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
Home Courses UPES Online | MBA in Digital Business

UPES Online | MBA in Digital Business

Driving Tomorrow - The UPES Way

Course Snapshot

  • FeeINR 1,75,000/- + GST
  • Work Experience2 - 30 Years
  • Duration2 Years
  • Delivery MethodOnline

Course Detail

Program Overview:

MBA (General) with specialisation in Digital Business is a four-semester program designed for working professionals, who are working in or wish to make a career in the areas of Digital Business, E-Commerce and related areas. Participants will gain a good understanding of the business practices, processes, design, and strategies relevant for success in digital businesses.

The MBA in Digital Business program will help students emerge as well-rounded professionals, ready to take up challenges of the industry in diverse areas, from retail to manufacturing to the service sector.

The MBA in Digital Business program will equip the students to develop into top-notch digital marketing professionals, or entrepreneurs of digital businesses.

About UPES Online:

  • 1 Private University in Academic Reputation in India-
  • 46th Rank in India in the University category, NIRF 2024
  • NAAC 'A' Accredited.

Program Highlights:

  • Interactive Live Sessions: Learn directly from industry experts and global faculty through engaging live sessions.
  • Dedicated Academic Advisor: Receive personalized guidance and support for your academic and career journey.
  • Facilitated Group Interactions: Receive personalized guidance and support for your academic and career journey.
  • Robust Learning Management System: Receive personalized guidance and support for your academic and career journey.
  • Real-World Application: Acquire practical skills through engaging projects and case studies for real-life impact.

Program Outcomes:

  • 45% Average Salary Hike.
  • Placement Opportunities at, Accenture, TATA, AON, Microsoft, PWC, Deloitte, etc.
  • 12,000 career transitions.

Desired Candidate Profile

  • Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 50 percent aggregate marks.
  • Candidates who have completed their graduation through Online Learning or Open and Distance Learning Mode from any university/institution recognised by the UGC DEB (Distance Education Bureau) are also eligible to apply.
  • Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.
  • Relaxation in Eligibility Criteria for Candidates with Work Experience
  • Candidates with minimum 2 years of work experience must have Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 45 percent aggregate marks.

Course Modules

Semester 1:

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management

Semester 2:

  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology

Semester 3:

  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers

Semester 4:

  • Business Policy and Strategy
  • Digital and Business Laws
  • Digital Payments and E- Business & E-Commerce
  • Dissertation