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Home Courses UPES Online | MBA in Marketing Management

UPES Online | MBA in Marketing Management

Driving Tomorrow - The UPES Way

Course Snapshot

  • FeeINR 1,75,000/- + GST
  • Work Experience2 - 30 Years
  • Duration2 years
  • Delivery MethodOnline

Course Detail

Program Overview:

The MBA (General) with specialisation in Marketing equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end consumer. You learn to build sound strategies to improve the way a business interacts with the world.

The holistic structure of the curriculum focuses on equipping you with core business skills and taking on critical thinking and analytical skills to generate a significant impact in the industry. You will gain an in-depth understanding of emerging areas like Marketing Analytics, Consumer Buying Behaviour, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales and Channel Management, Advertising and Sales Promotion.

About UPES Online:

  • 1 Private University in Academic Reputation in India-
  • 46th Rank in India in the University category, NIRF 2024
  • NAAC 'A' Accredited.

Program Highlights:

  • Interactive Live Sessions: Learn directly from industry experts and global faculty through engaging live sessions.
  • Dedicated Academic Advisor: Receive personalized guidance and support for your academic and career journey.
  • Facilitated Group Interactions: Receive personalized guidance and support for your academic and career journey.
  • Robust Learning Management System: Receive personalized guidance and support for your academic and career journey.
  • Real-World Application: Acquire practical skills through engaging projects and case studies for real-life impact.

Program Outcomes:

  • 45% Average Salary Hike.
  • Placement Opportunities at, Accenture, TATA, AON, Microsoft, PWC, Deloitte, etc.
  • 12,000 career transitions.

Desired Candidate Profile

  • Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 50 percent aggregate marks.
  • Candidates who have completed their graduation through online learning or open and distance learning Mode from any university/institution recognised by the UGC
  • DEB (Distance Education Bureau) are also eligible to apply.

OR

  • Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.

OR

  • Relaxation in Eligibility Criteria for Candidates with Work Experience
  • Candidates with minimum 2 years of work experience must have Bachelor's degree or equivalent in any discipline from a recognised university/institution with minimum 45 percent aggregate marks

Course Modules

Semester 1:

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management

Semester 2:

  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology

Semester 3:

  • Consumer Buying Behaviour in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Business Analytics
  • Services marketing - Integrating People, Strategy and Tech

Semester 4:

  • Business Policy and Strategy
  • Data Visualization
  • Marketing Analytics
  • Social and Digital Media Marketing
  • Dissertation