EuroKids is a brand owned by EuroKids International Ltd which was formerly known as Egmont Imagination (India) Ltd. The core activity of the company revolved around children book publishing.The company had abundant access to Pre-School learning content and wanted to use its expertise in bringing good quality content to Indian students. This set off a process which led to the setting up of an organised Pre-School chain with the commencement of franchising in 2001