Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012, IIT and IIM alumnus. The online furniture store aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. Urban Ladder is backed by top tier venture capital firms SAIF Partners and Kalaari Capital.
In February 2014, Urban Ladder bagged the IAMAI "Best Digital Star