Driven by the urge to enable new economy businesses, Riverbridge Ventures was setup in the year 2009 to invest capital into promising startups. As the portfolio grew, the founding team at Riverbridge Ventures came to the realization that what budding startups needed more than capital was help in identifying the right approach to the market. Even though value existed in the portfolio entities, there was a need to unlock potential to be able to reach expected revenues and scale.